Female protagonist Li Xintong is emotionally close to her sister Carmen. When Carmen was in Japan, she fell prey to a love scam and so was depressed, she took her life, leaving Xintong devastated. Years later, Xintong joined a special web PR company Shadow, which helps their client deal with online problems, such as cyber bullying, online falsehood etc. The company is set up by Huo Junhao, a smart, resourceful and mysterious guy. Xintong is Junhao's aide and apprentice, Junhao decides to leave Shadow to Xintong but even Xintong would not know Junhao's whereabouts. Xintong cross path with par-time waiter Chen Shiyang, who received complain for his bad service by an unhappy customer, the restaurant sack Shiyang due to pressure online since he is only a part-timer. Xintong learn of this situation and said she can help. Xintong is trained by Junhao to understand netizens mindset, behavior, and how social media works. Xintong enlisted the help of her teammates, IT expert Zhuang Weiren and lifestyle influencer Yue Baobao. Together, they turnaround online opinion about the matter, changing the focus from unhappy customer VS arrogant restaurant, to rich entitled customer VS waiter trying to make an honest living. Online opinion shifted and the restaurant had to call and give Shiyang back his job. Shiyang is amazed at Xintong and her teammates, wanted to join Shadow instead. Xintong is reluctant at first, but Shiyang learns about Xintong's first case, offers to help. Xintong's client is Ma Siyu, a popular actress accused of having an affair with a married man. Shiyang is also a part-time actor, provided information with this case. Weiren and Baobao who didn't really like Shiyang at first, had to agree with Xintong to allow Shiyang to join.