Xintong, Baobao and Weiren work together in a web PR company named “Shadow”, helping clients deal with online and social media crises. Xintong crosses path with Shiyang, who works as a part-time waiter, when he becomes entangled in an online bullying incident. Xintong and the team engages a slew of online social media techniques, flipping online opinions and reversing the crisis with ease. Inspired by the event, Shiyang decides to join Shadow.